Fake news is a type of yellow journalism or propaganda that consists of deliberate misinformation or hoaxes spread via traditional print and broadcast news media or online social media. This false information is mainly distributed by social media, but is periodically circulated through mainstream media. Fake news is written and published with the intent to mislead in order to damage an agency, entity, or person, and/or gain financially or politically, often using sensationalist, dishonest, or outright fabricated headlines to increase readership, online sharing, and Internet click revenue. In the latter case, it is similar to sensational online “clickbait” headlines and relies on advertising revenue generated from this activity, regardless of the veracity of the published stories. Intentionally misleading and deceptive fake news differs from obvious satire or parody, which is intended to amuse rather than mislead its audience.
Yellow journalism and the yellow press are American terms for journalism and associated newspapers that present little or no legitimate well-researched news while instead using eye-catching headlines for increased sales. Techniques may include exaggerations of news events, scandal-mongering, or sensationalism.